Written by Sawm Rad, one of the article writers for Ertefa.


I want to take this opportunity to thank Lorenzo from Inception Automotive Detailing for all the hard work he put into detailing my 2010 Genesis Coupe. Having owned my Genesis for a little over two and a half years, I had the tendency to neglect the maintenance aspect of owning a vehicle. Having stepped up to the plate in terms of maintaining my Genesis, it came time to show some TLC to the exterior of my car. Knowing Lorenzo and the fleet of Genesis Coupes he has detailed in the past, I figured it’s time to put his knowledge and skills to the test.

Dealing with Lorenzo is simple amazing. He is punctual, very forward, direct, honest and up-front in nature. From the first time I came across his work on the forums, until today, where he has detailed my car, I can safely say he is truly one of a kind. Rolling in his very own Genesis Coupe, with its bold front bumper and color choice, Lorenzo is out to make a statement with his work, and he has managed to rekindle my passion for automobile paint and maintenance.

Our day started out at 8am with Lorenzo arriving at my house. Having unpacked all of his equipment, the time came to get the show on the road. The first step to Lorenzo’s lengthy, two-stage paint correction process begins with a quick inspection of the paint to get a feel for how to approach the work ahead. Having completed his preliminary rounds, he moved on to a rinse, foam soak and hand wash of the body, wheels and exhaust tips. Once completed, Lorenzo whipped out one of the most intriguing things I have ever seen. Instead of using a clay bar to eliminate the tiny contaminants stuck to the paint, Lorenzo used a set of gloves with a rubber-like material attached to them. Moving the glove back and forth, you could distinctly hear the sound of the contaminants being scrubbed off. In many ways it sounded like rubbing fine grit sand paper on a block of wood. The glove itself is not abrasive in any way, but just after the wash and clay bar, the car looked absolutely pristine and the paint correction process was yet to be done!

With the washing and clay mitten process complete, the time came to get to the two-stage paint correction. Lorenzo comes locked and loaded with his polisher, and a variety of pads and compounds ready to go. This is where knowing your product and tools becomes absolutely pivotal in executing a perfect detailing job. What makes Lorenzo different from other detailers is his unprecedented attention to detail and his dedication to detailing each and every car like it’s his own. After selecting the right pads and compounds for the job, it was time to hit the paint! Slapping on the blue pad with the first compound, Lorenzo made one pass on the paint, gave it a wipe, and a quick inspection to see the effects of his work. He continued to repeat this process until he was satisfied with the first pad-compound combination. He then moved on to the orange pad, with his polish of choice. Again it was a matter of making a few passes, wiping and inspecting until the paint looked pristine. This process continued on every single body panel on the vehicle. What impressed me the most with this stage of the detailing process was the rear bumper. Because my motor tends to run rich, I am constantly fighting against carbon build up on my bumper. Even without sealing and glazing the paint, I was amazed at how white the paint looked. I had never seen my paint shine as good as it did after the polishing process. A quick pass over the taillights and headlights removed the tiny swirls on the lenses and added to the overall showroom finish of the exterior.

Lorenzo opted to apply a glaze to the paint to enhance the gloss and depth to the coat. Although this step is optional in the detailing process, Lorenzo mentioned that the oils in the glaze would hide any minor imperfections in the paint that the polishing process could not eliminate. However, the beauty of Lorenzo’s work was the fact that all the swirls and imperfections were virtually eliminated in the second stage of polishing. The primary motive for adding a glaze in my case was to richen the color of the paint. Finally, three layers of sealant was applied to the paint to protect from the elements (rain, ultraviolet rays etc). Sealant itself is a synthetic product which is man-made versus carnuba wax (also called palm wax and or brazil wax) which are natural and is obtained from the tree ‘Copernicia Prunifera.’ Sealants are much more durable than carnuba wax and can last anywhere from three to six months, sometimes up to a year! Carnuba wax on the other hand will last an average of two to four months, with a maximum of six months of protection.

To conclude, I want to thank Lorenzo for his work and his dedication in making my car look virtually brand new. It’s a nice feeling knowing your paint is virtually swirl-free and your car is looking absolutely pristine!